If you use Google Analytics to track your website’s performance, you need to customize some metrics.
These include DoubleClick cookie, Device Advertising ID, and Custom metrics.
These can help you track offline campaigns that may be hard to track.
However, you should know that these metrics are not included in Google’s default tracking code.
Custom metrics are collected by Google Analytics
Custom metrics are quantitative data attributed to each hit, product, or user.
These metrics are not sessions but are a useful way to track users’ interaction with your website.
They are also cumulative, meaning that they add up over a session.
To view a custom metric’s sum total, you need to specify a value that matches the data configuration in Google Analytics.
Be aware, however, that this may take up to 24 hours to process.
There are several ways to use custom metrics. The first is to determine what the metric is.
If you want to know how many visitors bought a certain product, you can use the “price” custom metric.
Custom metrics can be used to track the cost of a product or a discount on a transaction.
While Google Analytics provides a lot of useful predefined metrics, if you are looking for a more customized view of your website, you should look into using custom metrics.
These are great for dashboards and visualizations, and can connect key user journey steps.
For example, custom metrics can be used to see which content converts best, which can improve your website’s conversion rate.
In addition to custom metrics, you can also use custom dimensions to enhance the data collected by Google Analytics.
These can be hit-level or product-level and have various scopes.
Using hit-level custom metrics means that you can use your metrics for every single hit on your website, whereas using product-level custom metrics means that you can use them only for specific pages or products.
Custom metrics are collected by Google Analytics at the property and view level.
The free version allows you to collect up to 20 custom metrics, but the premium version gives you the ability to collect up to 200.
This is a great feature for those with a website that doesn’t conform to the typical size of a business.
Setting up custom metrics in Google Analytics is easy and intuitive.
Each custom metric has an event scope and a value that is sent for each event.
If you need to monitor a particular event, you can use a single custom metric or two.
If the rate of calls for a program is over a certain threshold, you can set up alerts for this data.
Offline campaigns are difficult to track
In addition to measuring the success of your online campaigns, you can also measure the performance of your offline marketing campaigns.
With the proper analytics software, you can tie your offline efforts to downstream behaviors, such as leads and sales, and refine them just like your online efforts.
Google Analytics makes tracking your offline campaigns simple by using URL parameter values.
The official documentation from Google has more information about campaign tagging.
A good way to track offline campaigns is to create custom landing pages that target your audience based on what you sell.
For example, if your online store has a special outdoor camping campaign, you can create a custom landing page focused on this audience group.
Custom landing pages are also helpful in measuring the ROI of your offline advertising campaigns.
Another way to track offline campaigns is through shortened URLs.
These URLs are easily tracked using a promo code.
Be sure to include the promo code in the email subject line.
This way, you can track how many people visited your website from which source.
You can even see how many of these visitors converted using your promo codes.
You can also track your offline campaigns by using the UTM tag.
You can use UTM tags on offline documents and short links.
Most email providers allow you to enable UTM tracking.
This option automatically appends UTM parameters to your campaign data in Google Analytics.
You can also use the Google Analytics tracking code to measure the performance of your landing pages.
This will help you analyze the effectiveness of your offline campaigns.
This feature will allow you to compare the performance of your campaign with the results from previous periods.
If you run an offline campaign, you should also track the direct traffic that was generated from the offline campaign.
It is important to plan your offline campaigns well in advance so you can track their performance.
This will allow you to future-proof your measurement strategy and analyze historical results more effectively.
The default analytics tracking code does not allow you to collect data from the DoubleClick cookie.
This cookie is used to track return visits, but it does not identify individual users.
The DoubleClick cookie is used by both Google and other advertisers.
Google uses Doubleclick across all of its websites. Using this cookie, it can tell if a user has viewed an advert on your website.
It can also tell how many times a user has viewed that advert.
However, this cookie cannot collect personal information and is not linked to your Google account.
The DoubleClick cookie is used by online publishers who use Google’s Doubleclick service to track user movements.
This enables the DoubleClick service to determine which ads to show.
The information from DoubleClick is used by both websites and advertisers to develop better advertising ideas.
These cookies are important for tracking user actions on websites.
They help measure the performance of a website by providing statistics.
This information can be useful in improving the website experience.
It also helps you know which advertising methods are most effective.
Google Analytics uses the __utmb cookie to identify unique visitors and to keep track of how often a visitor has visited your website.
The cookie expires after 18 months.
You should always update this cookie on your website if you want to use it.
Device Advertising ID
To combat this, Google has introduced a new device identifier, or device advertising ID, for mobile apps.
This ID will be unique to each app published by the same developer and is intended for use in analytics and fraud prevention.
However, it cannot be used to personalize ads or measure their effectiveness.
Developers can only use this ID for their own apps, not apps that are “primarily targeted to children.”
To collect this identifier, you must implement the AppTrackingTransparency framework.
This framework requires you to display a transparent notification promptly and ask permission to track users.
This will prevent the collection of advertising identifiers without the user’s consent.
Additionally, you should use a purpose string to explain why you need to collect this information.
The Device ID is an anonymous identifier that is linked to a specific mobile device.
While it cannot be used to identify a natural person, it is still important to measure the engagement and track in-app events.
The best way to do this is to use the device ID as a part of a larger dataset that contains more information about a user’s behavior.
Fortunately, the Advertising ID library supports the standard ad tracking solution and is available on Android API level 14.
By using the library, you can use the standard Advertising IDs from your app’s ad providers.
It also helps you normalize the returned value so that the Advertising ID is consistent for each user.
This is the most straightforward approach from a compliance and technical perspective.
There are three ways to disable Analytics data collection.
First, you need to identify what data points fall under the CCPA’s definition of personal information.
You must also determine whether your Device Advertising ID falls under this definition.